FANTASY FOOTBALL: TWITTER ACTIVATION

The start of football season is a huge area of opportunity, but not being able to use NFL team names and players can make it tricky to join the discussion. By creating Fantasy Football team names out of emojis, we were able to create customized, fun and sharable content on the spot (still generating them the last day in the war room was something to be proud of).

Stuck on a #FantasyFootball team name? Your #WingNut is rolling up the white gloves and ready to help. Tweet me two emojis and I'll give you the best name in your league. pic.twitter.com/n7a6PTahaf
— Mr. Peanut (@MrPeanut) August 28, 2018

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website re-vamp:

Let’s face it: product descriptions can be boring, especially if it’s for a bunch of nuts. Writing dozens of descriptions that were both attention grabbing and full of appetite appeal turned out to be one of the best writing challenges I could have asked for.

https://www.planters.com/