you-tube re-vamp:

Since Kool-Aid’s consumers are spending more time watching videos online than TV, we created a series of sharable YouTube and social content to get Kool-Aid Man back to krashing culture.

a ghoul-aid halloween

YouTube, Facebook, Instagram, and Twitter.

a kool-aid christmas

Helped concept the Kool-Aid Man and Lil’ Jon mash-up that took social by storm.

 

d.i.y kool-aid series

There are so many ways to use Kool-Aid, and Kool-Aid Man is on a mission to explore them all.

https://www.youtube.com/user/koolaidbrand/videos

How do you make pickles in every flavor of fun? Kool-Aid Man's putting his kitchen to work to show you how it's done. Step 1: Pour pickle juice from jar into bowl. Step 2: Add your favorite flavor Kool-Aid packet to pickle juice. Step 3: Stir in ½ cup white sugar.

Griddle me this! Learn how to paint your breakfast just like Kool-Aid Man! Step 1: Combine 2 cups pancake mix with 1½ cups milk. Step 2: Separate batter into separate bowls (1 for each color). Step 3: Stir your favorite flavor Kool-Aid packet into each bowl. Step 4: Panc-oming right up!